So how do you choose the right label from hundreds of options? This comprehensive guide was prepared to reduce the uncertainties in the label selection process.
Step 1: Which Material? Paper or Film?
- Paper Labels (Coated, Vellum, Thermal etc.): Ideal for dry products not exposed to moisture. Common in food, logistics, and retail. Advantages: Low cost, easy to print, natural/premium appearance.
- Film (PP/PE/PET) Labels: Resistant to water, moisture, oils, and chemicals. Suitable for cosmetics, beverages, cleaning, and industrial chemicals. Advantages: High durability, flexibility (for squeezable packaging), transparent “no-label look.”
Tip: Is the product used in the shower, transported in the cold chain, or exposed to sunlight? The answer leads you to the right material.
Step 2: Determine the Adhesive
- Acrylic Adhesives: General-purpose; good resistance to UV and temperature changes.
- Hotmelt (Rubber-Based): Very strong initial tack on rough/difficult surfaces; but weaker than acrylic in UV and high heat.
- Permanent vs. Removable: Should the label remain permanently or be removable without residue? This defines adhesive strength.
Step 3: Choose the Printing Technique
- Flexographic Printing: Cost-effective at high volumes; plate costs are a disadvantage for small runs.
- Digital Printing: Ideal for low/medium volumes and many variants; no plates; superior gradients and photo quality.
Which technology suits you best? Check our comparison article.
Step 4: Finishing Options
- Varnish (matte/gloss): Protection and appearance.
- Foil (Hot/Cold): Metallic highlights.
- Embossing: Premium tactile effect.
Conclusion
Choosing the right label is a combination of strategic decisions. By correctly analyzing needs and conditions, you can find the perfect label both aesthetically and functionally. Expert support reduces costs and problems in the long run.
Unsure? Kodmark’s expert team can help you select the most suitable materials and printing solutions for your product. Contact us for a free consultation.